Search and AI technologies are evolving fast. Here's a quick guide to the four core optimization strategies helping websites stay visible and competitive in both traditional search engines and AI-powered platforms.
SEO is the process of improving your website to rank higher in traditional search engines like Google and Bing. It focuses on keywords, content quality, backlinks, user experience, and technical performance.
AEO focuses on optimizing your content so it appears as direct answers in platforms like Google SGE, Bing AI, ChatGPT, Alexa, or Siri. It’s about making your content ready for featured snippets, FAQs, and AI answers.
FAQ, HowTo, Article schemaGEO is a newer strategy that ensures your content is used correctly by AI tools like ChatGPT, Claude, and Gemini when generating answers. It focuses on clarity, factuality, licensing, and structure to make content usable for AI generation.
AIO is the use of AI tools to improve SEO strategies. It includes using AI for content generation, keyword discovery, content optimization, and adding schema markup—all to boost performance and save time.
AEO stands for Answer Engine Optimization. It helps your content show up in voice assistants, AI bots, and rich answer boxes.
GEO is Generative Engine Optimization. It's about creating content that AI tools can easily understand, summarize, and use in responses.
SEO is about optimizing for search engines. AIO (Artificial Intelligence Optimization) uses AI tools to make SEO smarter and faster, often automating parts of the process.
Yes. Modern websites should combine SEO, AIO, AEO, and GEO strategies to stay relevant in both traditional search and AI platforms.